EVERY SKIN STORY MATTERS
At Wilshire Fresh, we recognize the uniqueness and significance of each individual's skincare journey. We understand that skin concerns are deeply personal, reflecting not just external appearance but also inner emotions and experiences. That's why we're dedicated to providing inclusive skincare solutions that cater to diverse needs and empower our community to embrace their unique skin stories. Through our products and community initiatives, we celebrate the beauty of every story, fostering acceptance and self-love for all.
Our Vision
Embracing integrity and innovation, our ethos drives us to redefine beauty standards and champion inclusivity. Ethics is our foundation.
ETHOS
Over 30 years of Research & Development went into our formulas.
RESEARCH FIRST
With every purchase, we contribute to reforestation efforts through our partnership with One Tree Planted, ensuring a greener planet for future generations.
ONE TREE PLANTED
Falisha Saggu and Dr. Sikander Panesar are the co-founders and co-directors of Wilshire Fresh. Together, they continue to lead the forefronts of multiple professional industries.
FOUNDERS
THE WILSHIRE STORY
Born in the heart of the West Coast, Wilshire Fresh is named after one of California's most iconic thoroughfares—Wilshire Boulevard. Just as this bustling street connects the diverse neighborhoods of LA, our skincare line connects you to the varied and rich landscapes of the West Coast. From the refreshing breezes of the Pacific Ocean to the serene beauty of the Redwood forests, each product captures a piece of the West Coast's natural splendor. We invite you to embark on a skincare journey that reflects our commitment to purity, health, and innovation.
